Craig Benson
Planet Fitness Sells $800M in Asset-Backed Bonds
New Planet Fitness CEO Colleen Keating takes the helm June 10th amid a challenging time for the popular low-price gym giant.
Planet Fitness Plans Refinancing To Manage Debt
A refinancing transaction would see Planet Fitness issue $600 million in new securitized debt which can potentially grow to $800 million.
Planet Fitness Raises Base Membership Price, Pleasing Investors Amid Struggles
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Planet Fitness Grows Revenue but Warns of ‘Transition Year’
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
Planet Fitness Nears 20 Million Members Amid Strong Growth
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
Planet Fitness Inks Major Partnership With Megan Thee Stallion
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
Why Planet Fitness Is Winning the Race for Gen Z
With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.
