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As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion
Planet Fitness is offering a $1 down, $15/month deal through July 31 to attract heat-weary fitness consumers.
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
Planet Fitness is set to report its Q1 2025 earnings as it builds momentum with new leadership, international expansion and pricing pilots.
HVLP leader Planet Fitness, inching closing to 20 million members, has made two key leadership tweaks ahead of its 2025 outlook next week.
Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Planet Fitness PerksFest has returned to save members money on leading brands such as WeightWatchers, Apple Music, Ninja and more.
New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.
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