Colleen Keating
Planet Fitness Leans Into Pricing Power Amid ‘Golden Age’ of Fitness
Planet Fitness executives highlighted strong member retention numbers as the low-price gym giant moves forward with a price hike and international expansion
Planet Fitness Offers $1 Sign-Up Deal As Heatwaves Push Workouts Indoors
Planet Fitness is offering a $1 down, $15/month deal through July 31 to attract heat-weary fitness consumers.
HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
Strong Start? Planet Fitness To Report Q1 Results Next Week
Planet Fitness is set to report its Q1 2025 earnings as it builds momentum with new leadership, international expansion and pricing pilots.
Planet Fitness Shakes Up Leadership Amid Brand Refinement
HVLP leader Planet Fitness, inching closing to 20 million members, has made two key leadership tweaks ahead of its 2025 outlook next week.
Planet Fitness Bolsters Executive Team Amid Solid Metrics
Planet Fitness has onboarded two seasoned leaders as it looks to focus on the high-value rather than its low price
Planet Fitness Poised for Strong 2025, Analysts Say
Analysts believe a new marketing approach and adding more strength training equipment will set Planet Fitness up for success.
Planet Fitness PerksFest Returns
Planet Fitness PerksFest has returned to save members money on leading brands such as WeightWatchers, Apple Music, Ninja and more.
Planet Fitness Reports Strong Q2, Charts Next Chapter Under New CEO
New Planet Fitness CEO Colleen Keating says the gym giant will pursue Gen Z, test its Black Card pricing and focus on international growth.
Planet Fitness Opens First Gym in Spain, More Planned
Gym giant Planet Fitness has broken ground in Spain, opening its first club in Sabadell as part of its strategic growth plan in Europe.
