cold therapy
Othership Coming to NYC’s Upper East Side With New ‘Social Spa’ Concept
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Plunge Taking Part in Academic Study on the Benefits of Saunas, Cold Therapy
Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.
Plunge Launches All-In Gen 2 Featuring Smarter Tech & Design Upgrades
The next generation of Plunge's flagship cold tub delivers faster cooling, enhanced filtration and integration with the Plunge App.
Othership Opening in Brooklyn, With More US Expansion on the Way
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
5 New Trends Driving the Business of Wellness & Recovery
From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.
Othership Raises $8.5M To Grow Social Sauna & Ice Bath Experience
Othership has raised $8.5M to expand its social sauna and ice bath experience in the U.S., with a new location opening soon in Brooklyn.
New Study Links Cold Exposure to Cellular Anti-Aging Benefits
A new study links cold exposure to improved cellular function and longevity, while the cold plunge market heats up.
Want a Stake in Plunge? Investment Opportunities Now Open
Plunge, a leader in cold water immersion and contrast therapy, has announced a community funding round ahead of a Series A later this year.
Perspire Sauna Studio Expands in South Florida
Perspire Sauna Studios, a sauna franchise, is headed to South Florida following a three-studio deal for Palm Beach County.
