coaching

Virtuagym Launches AI Fitness Coaching Tool for Gyms, Trainers

Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.

two people high-fiving with a pickleball paddle in a woman's hand

This Sports Lesson Platform Is Catching Fire With Gen Z & Retirees

TeachMe.To is streamlining how people book sports lessons while helping coaches grow side hustles, with offerings from pickleball to surfing.

Two women stretching during a run.

Aletha Health Expands With Practitioner Education Program

Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.

Two women working out at F45 with a barbell

F45 Training Partners with Dietitian Live to Expand Nutrition Support for Members

F45 Training teams up with Dietitian Live to offer nutrition and lifestyle coaching for members, with most services covered by insurance.

A man pushing a sled on indoor turf.

Older Adults Feel Less Sore After Exercise, Study Finds

New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.

woman weightlifting

NASM Launches Physique & Bodybuilding Coach Certifications

NASM has just partnered with National Physique Committee and the International Federation of Bodybuilding & Fitness Professional League.

An exterior shot of Ultimate Performance's upcoming location in Santa Monica

London-Based Ultimate Performance Gears Up for US Expansion

Ultimate Performance is set to expand its personal training method in the U.S. after securing an investment earlier this year from Inflexion.

a group of smiling people

Plentiful Launches as Coaching Marketplace

Plentiful has launched as a global marketplace for wellness seekers to discover and book virtual and in-person experiences.

Two professional black women sitting at a table

ISSA Offers Job Guarantee for Wellness Coach Graduates

In the world of wellness coaching, The International Sports Sciences Association (ISSA) has introduced a job guarantee for graduates.

Group of people fitness

NASM Launches New Courses as Fitness & Wellness Industry Grows

One of NASM’s latest educational offerings gives students the opportunity to refine their techniques and gain instant feedback from a mentor