better-for-you
Bloom Nutrition Reimagines Soda With Bloom Pop
Bloom Nutrition is entering the prebiotic soda space with Bloom Pop, a line of low-sugar, gut-supporting health soda.
Celsius Acquires Female-Focused Alani Nu for $1.65B
Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.
Better-For-You Boom? Olipop Scores $50M Investment
Olipop has scored a $50 million investment, bringing the healthier-for-you probiotic soda brand to a $1.85 valuation.
PBfit Named Official Partner for the 2025 CrossFit Games
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
5 Super Bowl LIX Ads Representing the Wellness Shift
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful expands its portfolio with the acquisition of Ancient Nutrition, positioning itself as a leader in the health and wellness market.
Magic Spoon Gives Granola a Much-needed Makeover
Better-for-you cereal brand Magic Spoon is making granola good again with Magic Spoon Protein Granola, offering less sugar and more protein.
1440 Foods Acquires FitCrunch, Adding to Active Nutrition Portfolio
FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.
