at-home fitness equipment

Product of the Week: Aviron Strong Go Rower Makes Tough Workouts Fun

While connected fitness options abound, the Aviron Strong Go Rower has done the seemingly impossible: make tough workouts fun.

Peloton Considers Going Private Amid Struggles, Per Report 

The speculation of a private equity buyout offers some potential light at the end of the tunnel in what's been a rough few years for Peloton.

Peloton CEO Barry McCarthy Exits Amid New Round of Layoffs

One year after a massive rebrand that hasn't yet gone according to plan, connected fitness giant Peloton is now on the hunt for a new leader.

Pvolve, Jennifer Aniston Drop Equipment Bundle, Workout Collection

Pvolve has launched an exclusive fitness bundle and workout calendar curated by Jennifer Aniston, the face of its brand.

REP Fitness Pushes Deeper Into European Home Gym Market

REP Fitness, a fast-growing equipment supplier, is looking to re-create its American home-fitness success across the pond.

people using Stakt mats

Stakt Aims To Transform Yoga Mat Market With Foldable Design

The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, turning it into a 2nd piece of equipment for various workouts.

American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market

At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.

TRX Deepens Commitment to Navy SEAL Foundation

TRX Training will continue to support the Navy SEAL Foundation through donations and exclusive offerings.

BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent

BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.

BowFlex Future in ‘Doubt’ as Company Weighs Sale, Bankruptcy

BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.