Apple
The New Year’s Fitness Bump May Last Several Months, Apple Study Finds
A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.
Apple Tackles Decision Fatigue With New Year’s Fitness Rollout
In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.
How Wearables Are Evolving From Fitness Trackers to Health Systems
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
AirPods Pro 3 Are On Sale: Why Apple’s New Earbuds Are Worth the Upgrade for Fitness
AirPods Pro 3 deliver stronger noise cancellation, improved sound and built-in heart rate tracking, making them a smarter choice for […]
New Report Hints at Uncertain Future for Apple Fitness+
Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
Garmin’s New Venu 4 Challenges Apple Watch for Health & Fitness Supremacy
Smartwatches are getting more advanced as Garmin debuts the Venu 4 with habit tracking and precision metrics, while Apple pushes […]
ATN Week in Review: Apple Is Serious About Fitness & Wellness
Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.
Fitness Brands Embrace Foreign Languages in International Expansion Push
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
