Apple

man looks at his phone while wearing AirPods

AirPods Pro 3 Are On Sale: Why Apple’s New Earbuds Are Worth the Upgrade for Fitness

AirPods Pro 3 deliver stronger noise cancellation, improved sound and built-in heart rate tracking, making them a smarter choice for […]

woman wears an Apple Watch

New Report Hints at Uncertain Future for Apple Fitness+

Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.

people run wearing Apple Watches
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Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future

Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.

woman runs in the desert with an Apple Watch
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Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs

Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.

Garmin Venu 4

Garmin’s New Venu 4 Challenges Apple Watch for Health & Fitness Supremacy

Smartwatches are getting more advanced as Garmin debuts the Venu 4 with habit tracking and precision metrics, while Apple pushes […]

woman does a plank wearing Airpods

ATN Week in Review: Apple Is Serious About Fitness & Wellness

Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.

man checks the Strava app on his smartphone
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Fitness Brands Embrace Foreign Languages in International Expansion Push

Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.

woman does a plank wearing Airpods

Inside Apple’s New Fitness Features, From AirPod Heart Rate Sensors to AI Coaching

Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.

woman checks her smartwatch

The Stack: What Tech Is in Your Gym Bag?

ATN explores the types of tech fitness industry professionals and enthusiasts are using to level up their workouts and recovery.

man taps on his Apple Watch

Why the Blood Oxygen Feature’s Return to Apple Watch Matters

Apple's move to bring SpO2 monitoring back to its newer Apple Watch models in the U.S. comes as the tech giant pushes further into health.