Airbnb

a group of young hikers in Acadia National Park
member exclusive

‘Touch Grass’ Travel Poised To Boom, Airbnb Predicts

Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.

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Trainer Steve Jordan with a client
Fitness

Airbnb Adds Wellness & Workouts

Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.

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