AG1
AG1 Celebrates Go-Getters With Rick Rubin-Narrated ‘Good Morning, Moon’
AG1 launches “Good Morning, Moon,” a Rick Rubin–narrated film reimagining Goodnight Moon as a tribute to morning rituals and early risers.
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
As NIL Takes Over College Sports, AG1 Is Funding Scientists
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
ATN Week in Review: For Gyms, the Click-to-Cancel Era Is Here
One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.
AG1 Expands Into Sleep, Launching AGZ Nighttime Drink
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
Bluestone Lane Adds AG1 Supplement Drinks to Coffee Shops Nationwide
AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.
AG1 Next Gen Gets a Flavorful Upgrade With Three New Launches
AG1, known for its foundational daily health supplement, has introduced 3 new flavors to its AG1 Next Gen line: Berry, Citrus and Tropical.
AG1 Expands Beyond DTC With Nationwide Launch at Costco
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
AG1 Doubles Down on Science With ‘Next Gen’ Reformulation
The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.
David Beckham’s Supplement Brand IM8 Bets on Science-Backed Wellness
IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.
