activations

Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.

Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times

The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.