The second co-branded release features hydration essentials that reflect Lionel Messi’s heritage and approach to performance
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection. This marks the second installment in their collaboration, following the commercial success of their first co-branded drop. The new release draws inspiration from Messi’s Argentine roots and his pursuit of athletic excellence.
Designed in an electric blue colorway with gold detailing and embossed lightning bolt motifs, the Striker Blue collection features updated versions of Stanley 1913’s signature drinkware. The product line spans both hydration and café essentials, including a 40-ounce Quencher ProTour Flip Straw Tumbler with a leakproof design, a 64-ounce IceFlow Flip Straw Jug and a lightweight 24-ounce IceFlow Flip Straw 2.0 Bottle built with AeroLight technology. The café category, inspired by Argentinian heritage, includes a 1.3-quart High Precision Flow Mate System for easy pouring and an 8-ounce Classic Mate Mug modeled after the traditional gourd used in mate rituals.
Matt Navarro, Global President of PMI Worldwide, said the collection reflects the brand’s focus on intentional living and purpose-driven products. “This collection honors the mindset that drives elite athletes and everyday achievers alike,” Navarro said. “It’s designed for people who live with intention—from the gym to the pitch to the workplace.”
For Messi, the collection carries personal meaning. “The Striker Blue colorway is inspired by the colors of my home, Argentina,” he said. “It reflects the passion and precision I try to bring to the game. Stanley 1913 has become part of my daily routine, especially for mate and this collection is about staying connected—whether it’s to our culture or our daily rituals.”
To accompany the launch, Stanley 1913 has developed a visual campaign set during blue hour: the twilight window just before sunrise and after sunset. The setting evokes Messi’s “start early, stay late” mantra.
The brand will also host an immersive launch experience at DICK’S Sporting Goods House of Sport in Miami from July 26 to 27. Fans can engage with the collection through custom activations, storytelling and early access to products.
The Messi x Stanley 1913 Striker Blue collection will be available starting July 22 at stanley1913.com, DICK’S Sporting Goods and international retailers and online platforms in markets including Europe, Brazil, Colombia, Chile, Korea, China and Australia.
