Sahha.ai Raises $1.2M to Support Wearable Brands & More
The startup turning raw wearable data into retention engines has new financial backing
Sahha.ai, the health and wellness data analysis and integration brand, has announced the closure of $1.2 million in new funding. The Australia-headquartered brand is targeting further growth as demand for clean APIs and the wearable market do the same.
Supermoon Capital, Aura Venture and Antle led the founding round alongside Gandel Invest, Func Ventures and Cutri Family Office action. It brought Sahha’s total funding up to $4 million.
Sahha fuels retention and engagement for digital fitness brands by converting raw health data into standardized scores, behavioral archetypes and personalized engagement opportunities. Its platform already facilitates integrations between 300 apps and devices.
“Sahha has built an essential layer in the customer engagement stack,” said Grayson Judge, co-founder and managing partner at Supermoon Capital. “By giving companies the ability to unlock and act on user health data, Sahha empowers companies to build dynamic customer experiences that supercharge retention and revenue. We see this technology being instrumental in delivering next-gen products, marketing campaigns and brand experiences.”
Sahha expects to broaden these offerings in the future as well, leveraging this new capital alongside the tech trends currently taking form in the fitness and wellness industry.
“The consumerization of health and wellbeing is here, it’s growing fast and far beyond traditional confines of health tech,” said Aleks Dahlberg, CEO and founder of Sahha. “Projects are demanding not just secure and reliable sources of data, but research-backed analysis of it so they can deliver the best user experiences and recommend the right products and services, and that’s why we are here. This new capital allows us to scale developer access, expand our real-time data pipelines and bring even more contextualized health intelligence to millions of people.”
Sahha also intends to add to its team, expand product opportunities and reduce costs with its new financial support. The latter initiative promises to alleviate what’s already become a major pain point for fitness brands.
“We constantly hear from projects pushing back against the exorbitant costs of wearable integrations — this is something we are laser-focused on also solving,” said David Pipe, Sahha’s head of engineering. “Companies shouldn’t be paying insane prices to have wearable data streamed to them, which they then need to clean and analyze themselves. We’ve put a ton of resource into minimizing the cost to collect data, analyzing it in real-time and storing it.
Pipe also added that Sahha is the only provider capable of doing this at a rate “fit for any market or project.”
That said, Sahha isn’t alone in trying to expand the functionality of wearables at the moment. Ultrahuman just increased its Blood Vision platform to 48 U.S. states. Garmin recently expressed a desire to support the healthcare industry to a greater extent in the future as well. Muse also just launched a pioneer product analyzing brain activity and blood-oxygen levels.