Harnessing the Power of Data: ROOK’s Game-Changing Wearables Integration
Partnership
Sponsored By ROOK
With a single API integration, ROOK empowers companies to leverage previously untapped data
The global wearable technology market was valued at USD 120.54 billion in 2023 and is projected to grow from USD 157.94 billion in 2024 to USD 1,415.26 billion by 2032.
The health data these wearables collect is invaluable and has enormous untapped potential. Yet the market is fragmented and comprises hundreds of devices, leading to disparate, difficult-to-use data that’s nearly impossible to collect, process, analyze, and utilize.
Until now.
With a single API integration, ROOK—a data integration platform specializing in health, fitness, and wellness sectors among others – empowers companies to harness and convert their users’ wearable data into actionable insights.
“ROOK is a single integration into your app or tech environment that collects data from over 300 wearables and other sources,” said Marco Benitez, CEO and co-founder. “The platform then standardizes and harmonizes the information, so clients receive clean, structured data, along with insights and predictions.”
Interestingly, ROOK began as a wearable company itself, launching as a heart rate monitoring platform in 2018, under the name RookMotion. In early 2023 the company rebranded, evolving from a fitness-focused hardware brand to a B2B SaaS company that is now connecting businesses with a depth of health data previously unavailable, driving a significant shift in the industry.
The impetus behind it?
“We saw the difference health and data could make and knew that finding a way to easily connect companies with more meaningful input was key to creating a deeper understanding and helping people reach their full potential,” said Benitez.
So, what does this mean for the industry? Benitez says that harnessing the power of data can redefine and reimagine the value that fitness pros and companies can offer their clients and members, driving both health results and revenue in ways never seen before.
Unlocking Deeper Fitness Insights & Business Growth
ROOK currently serves a range of fitness businesses from small to enterprise-level, all of which are reaping great benefits.
“By extracting data from the end user’s wearables, ROOK provides deeper insights on managing weight, stress, sleep patterns, workouts, and more,” explains Benitez. “This enables fitness professionals to offer more tailored and personal guidance than ever before.”
Moreover, integrating wearable data allows for 24/7 tracking.
“The platform delivers insights not only from inside the gym, where clients spend an hour or so, but also tracks their activities during the other 23 hours,” he says. “This gives fitness pros and brands a much more holistic understanding of the customer.”
ROOK also facilitates customization, empowering companies to gather and utilize data for smarter business decisions through business intelligence.
Optimizing Health Metrics for Everyday Impact
To make the data even more actionable, the platform generates personalized Health Scores by compiling an individual’s wearable data. This score is based on multiple data points that are then streamlined into three health pillars: Physical Health, Sleep Health, and Body Health.
“Many fitness industry clients are using this feature,” said Benitez “It consolidates all the data points into a simple score that members and clients can easily process, providing a clear benchmark for tracking progress and improvement at a glance.”
An enhanced version – Health Score 2.0 – is on the way, incorporating ongoing scientific research and 22 different metrics to further refine the accuracy and depth of the scoring system.
Who’s Using It?
Benitez points to a few interesting examples.
ROOK has partnered with the National Academy of Sports Medicine (NASM), to help coaches deliver a more customized experience by providing essential data insights.
“Coaches can leverage this information to create a better experience for the end user, offering advice that is informed by data, thereby enhancing the overall fitness journey for clients,” said Benitez.
The very popular Coach Welly also utilizes ROOK to increase engagement and create a personalized experience for his clients.
Others include Proof3, Trainingym, and more.
Outside of the fitness industry, ROOK works with hospitals and digital health platforms to track patients with chronic diseases using wearable medical devices, offering 24/7 monitoring, as well as insurance companies, assisting insurers with underwriting and creating a personalized policy structure based on an individual’s habits.
One example of this is Alula Technologies, a global technology group based in the UK, which offers innovative solutions to clients in employee benefits, insurance, and healthcare. The company recently partnered with ROOK to enhance its VivaScore app. The integration of Rook’s API into VivaScore led to significant improvements, including an enhanced user experience, personalized engagement to help individuals make healthier choices, and operational efficiencies, allowing the company to focus on further innovation.
“Ultimately, our long-term goal is prevention and prediction,” says Benitez. “We believe in the future of medicine 3.0, which revolves around preventative care.”
What does the future hold for this swiftly evolving company?
“Currently, we’re focused on releasing Health Score 2.0, a powerful enhancement to the current Health Score,” says Benitez. “In the short to medium term, we’re investing heavily in our global science team to enhance algorithms that can deliver even better results for end users. Our scientists are dedicated to developing improved algorithms that will take our platform to the next level.”
In the end, Benitez says ROOK’s mission is to empower companies and their users to focus on overall wellness, delivering personalized solutions that anticipate and address potential health issues before they arise.
“When you have the right information, you can create meaningful solutions, and with abundant data, you can truly improve lives,” said Benitez.