Precor Leverages Global Connectivity to Enhance Operator & Exerciser Experience
Partnership
Sponsored By Precor
Precor uses its extensive network to deliver top notch fitness experiences around the world
Precor made history with the launch of the first connected fitness console in 2011. Today, Precor offers a suite of console configurations and digital partner integrations that deliver quantifiable workout and equipment data to both exercisers and operators.
With over 40 years of industry experience and more than a decade of leadership in the connected fitness space, Precor’s connected fitness ecosystem now spans facilities worldwide.
Our focus is on delivering an integrated exerciser experience for users and having a platform that our operators can leverage to get insightful equipment data and make decisions in their facilities.
– Will Ostrander, Senior Product Manager, Precor
“That’s what’s helped propel us into this world where we now have over 150,000 units networked worldwide and 1.3 billion recorded workouts.”
Precor isn’t just part of the future of fitness; it’s shaping it today. Each workout, data point, and piece of fitness equipment works together within the Precor ecosystem to empower exercisers to achieve their goals and help facility operators optimize equipment performance and overall decision-making.
For the Owner and Operator
Precor leverages its technology to keep thousands of facility owners and operators informed on the status of their equipment. From real-time status updates to maintenance tracking, operators utilize Precor’s web-based support solutions to efficiently manage their equipment.
“When I said we have 150,000 units connected worldwide, that’s a living network,” said Ostrander. “All of those devices are communicating to us in real-time when they’re in use. From an operator’s perspective, once a unit gets connected, our customers do not need to guess anymore about how many miles are on a particular treadmill, whether it needs a software update, or there are critical service issues that need to be addressed. Our software platform takes care of it.”
Facility owners gain complete visibility and control over their equipment, streamlining operations and allowing them to focus on delivering the best possible experience to their exercisers.
Connected Fitness for the Exerciser
Precor’s 2017 partnership with EGYM, a global fitness technology leader, marked a significant milestone in delivering personalized and engaging workout solutions through seamless integration with Precor cardio consoles. With the recent launch of Precor’s next-generation cardio consoles, Precor has expanded its ability to offer immersive workout experiences to exercisers.
With a one-time fitness assessment on the EGYM platform, their technology can create a tailor-made training program that seamlessly integrates with Precor consoles.
“EGYM software is driving the Precor treadmill,” Ostrander explained. “It’s increasing elevation or speed so you don’t have to think about it. It prescribes workouts and more – and we are facilitating that experience through our connected fitness platform.”
Precor celebrates a 5-star integration with EGYM, ensuring a fully optimized experience for exercisers.
Beyond that, Precor’s next-generation P94 and P84 touchscreen consoles are engineered with cutting-edge connected fitness technologies to elevate the workout experience. These consoles feature PrecorCast, Precor’s proprietary Chromecast solution, allowing exercisers to easily cast their phone content onto the large display screens.
In addition, they are equipped with seamless Pluto TV™ and RunTV integrations, alongside a variety of HIIT and heart rate-based workouts, ensuring exercisers remain engaged, entertained, and motivated throughout every session.
A Changing Industry
As the connected fitness industry grows, more and more facilities are leveraging this technology to make better decisions in managing their equipment and their businesses.
“As a creator and innovator in the connected fitness space, Precor plays an important role. Owners and operators are leveraging the data and tools available to them to make data informed decisions on their equipment, communicate with their exercisers, and offer more engaging workout experiences,” Ostrander added.
By embracing these advancements, facilities are positioning themselves to deliver enhanced value and stay ahead in a rapidly evolving industry.
Further Ahead
For Precor, understanding its role and playing it well will fuel the connected fitness industry in the years to come.
“It’s interesting to think about how we’re going to play in the future,” said Ostrander. “I think the key for Precor is preparing to be a better facilitator. We’re not going to become the prescriptive engine behind an exerciser’s experience in the facility. We’re not that. But we can be excellent at providing our customers with the tools they need to make intelligent decisions, communicate with their members, and provide a platform for an impactful fitness journey.”
Precor also believes there are additional steps along a fitness journey that have yet to be weaved into the connected fitness experience. Bringing everything together will be the way of the future, Ostrander argues.
“Our challenge right now, as a business and an industry, is to figure out how to extend connected fitness to the entire fitness floor,” Ostrander said. “This is a very complex problem to solve. Precor offers connected cardio. Others offer connected strength solutions. How will Precor continue to innovate and enhance our open platform to facilitate a fully connected fitness solution that is frictionless and useful? We are at an exciting inflection point in the connected fitness space.”
This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.