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Fitness studio owner looking at her sales dashboard

How Mindbody Capital Transforms Financing by Simplifying Growth Funding

A Mindbody survey found that 36% of fitness studios and wellness businesses say securing capital to grow is a top challenge.

When It Comes to Functional Training Equipment, Versatility Is Everything

Optimized for small groups and solo workouts, the Matrix Connexus line serves as a full solution for gyms integrating functional training.

How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment

Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts

OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast

OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces.

A Les Mills group fitness class with a woman in green activewear lifting weights.

How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024

Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.

Power Plate REV bikes in action

Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering

Power Plate continues to deliver fitness in efficient ways with its unique whole body vibration technology

REP Fitness Brings Home Gym Excellence to Commercial Market

A mainstay in the home gym equipment space for over a decade, REP is entering the commercial fitness market in a big way.

Red Light Method Taps Walla Software To Support Booming Franchise Growth

Red Light Method founder Allison Beardsley points to Walla's highly personalized and easy-to-use software as a key reason for her brand's early growth.

With Dumbbell-Kettlebell Hybrid, TRX Eyes a Strength Training Revolution

TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.

BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack

BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.