From gyms to hotels, the supplier leverages AI to empower users to reach their individual goals and owners and operators to fuel engagement.
While today’s gymgoers are aware of the long-term benefits of an active, healthy lifestyle, most are still also pursuing specific immediate outcomes — looking better in their clothes or improving sport performance. And nothing motivates exercise quite like results. The more gym members see and feel concrete results, the more likely they are to keep going.
Technogym fuels measurable progress, and the key is personalization. By zeroing in on exactly what each user needs and what they’re trying to achieve, the intelligent training solutions provider can prescribe the optimal movements and methods for them. That includes selecting the load, number of reps and pace, and guiding users on recovery time and range of motion.
These individual roadmaps boost satisfaction, which in turn increases engagement.
It all starts with artificial intelligence. Paired with a robust data set, the technology underpins an ecosystem of smart equipment and touchpoints that together create efficient, personalized workout and lifestyle plans.
And while AI may be commonplace in many aspects of the fitness industry today, unlocking its full benefits relies on implementation. That’s what sets Technogym apart, according to Enrico Manaresi, Technogym’s Global Media Relations and Communications Director.
“AI is a technology. It really depends how you use it and how you integrate it within your products and ecosystems and more importantly how much data you are able to collect in order to nurture it and make sure it works precisely,” he said. “We are talking about a complete ecosystem ensuring members superior results faster and operators the possibility to manage the entire end-user journey inside and outside the club.”
Smart Equipment
The Technogym ecosystem leverages data from over 70 million users worldwide, garnered from a variety of interconnected touchpoints, starting with the Technogym app, which serves as the hub and main interface. From the app, users can find goal-based workout suggestions and feedback specific to them.
Next, Technogym Checkup is an advanced assessment station that evaluates six different parameters across users’ physical and cognitive capacities. In just minutes, users receive tangible measurements of their VO2 max, muscle strength, balance, flexibility, body composition and cognitive function. With this data as the benchmark, Technogym can refine each personalized training program, taking into account the gym’s equipment and the gymgoer’s progress.
And that’s just the beginning. Technogym’s Mywellness CRM synthesizes individual user data shared across Technogym equipment as well as complementary technology like wearables and membership management software to generate personalized dashboards of each member. Fueled with these insights, the platform allows gym operators to create unique workout recommendations as well as engaging marketing campaigns and upsell opportunities designed to resonate with where they are in their fitness journey.
The detailed data set derived from these touchpoints gives gym owners and operators the ability to meet members where they are. While cookie cutter programs risk turning members off of the whole experience, programs designed especially for them are more likely to draw users in. It also allows gyms to cater to a wider variety of gymgoers. From veteran athletes to novices, each can dial into the specific modalities and movements that are right for them and get feedback to help them improve from their own baselines.
“Whether you’re just beginning your fitness journey or working toward advanced performance goals, our technology tells you exactly what to do, based on your individual objectives and physical parameters. Personalization is key—because results don’t come from just working hard, but from training smart,” Manaresi said. “If your program isn’t tailored to your fitness level and goals, you simply won’t reach your full potential.”
The effectiveness of the personalization is best illustrated by Technogym’s Biostrength line of equipment, which uses AI to provide precision strength training. Each piece delivers guided movements and adjusts resistance, tempo and range of motion to individual gymgoers. The result is a safe, effective workout that boosts efficiency.
“Biostrength, our latest Technogym line for strength training, for example, ensures you get 30% better results in the same amount of time compared to classic training with equipment or free weights,” Manaresi said.
Better results, faster is an attractive formula for any gym member.
It is also a boon for gym owners and operators as well. Because users have their precision training prescriptions at their fingertips and the Technogym equipment adjusts to their specific needs, they can work out independently with confidence. Through Technogym Visio, gymgoers can also tap into on-demand video content and live classes. That’s ideal for gyms with limited staffing or operators who may be stretched thin during busy hours.
“Our ecosystem includes many touch points such as Technogym app or Technogym Visio (our digital training video station) able to guide users within their workout and to connect them on every single equipment on their personalized program,” Manaresi said.
Trusted Partner
With the app and Visio, users can also take Technogym anywhere—and many do.
The company is the go-to for a range of luxury hospitality gyms. Technogym powers exclusive fitness centers for 41 destinations ranked in the World’s 50 Best Hotels list by Forbes. Manaresi credits the company’s Italian design paired with its connected ecosystem as the competitive advantage that attracts brands like the Rosewood, Four Seasons, Aman, Mandarin Oriental and many others.
“From strength and cardio training to mind-body practices — all connected through cutting-edge technology and through our Technogym app. This allows hospitality brands to deliver a truly holistic and personalized wellness journey, tailored to each guest’s mood, goals and tastes,” he said.
The customizable nature of the Technogym offering provides an additional level of service for these exclusive properties. By providing a Total Wellness Solution, the company trains hotel staff and offers full video workout libraries that guests can access through the Technogym app or the hotel’s network. Technogym has even launched a magazine to promote joint experiences and activations on premises.
Technogym’s range of smart solutions are powered by AI—and it’s just the beginning. Manaresi said AI will continue to play a pivotal role in bringing efficiency, education and adaptability to the gym environment.
“The future is about variety and personalization,” he said. “People want to get access to different experiences in different moments of their life: from cardio, to resistance, to classes, to mind and body.”
