Optimum Nutrition Celebrates Women Athletes in New Campaign
Los Angeles Sparks player Cameron Brink shines in Optimum Nutrition’s latest campaign
Optimum Nutrition, a sports nutrition brand, has launched Pretty Damn Good, a new campaign celebrating women athletes. The initiative kicks off with a video featuring WNBA player Cameron Brink.
The video, narrated by Brink’s mother, Michelle Bain-Brink—a former college basketball player—chronicles Cameron’s journey to the WNBA. Set to home videos from her youth, Michelle delivers a powerful message, challenging the notion of her daughter’s achievements being labeled as “pretty good,” asserting instead that they should be recognized as “Pretty Damn Good.”
“Hearing my mom’s voice narrate my journey is incredibly personal,” Brink said. “It reminds me to take pride in what I’ve accomplished. I want to help others do the same because women should receive the recognition they deserve. Being ‘Pretty Damn Good’ isn’t just about talent. It’s about owning your progress and celebrating it.”
Ten other star athletes and celebrities will join Brink as part of the campaign on social media, including soccer champion Ali Krieger, gold medal gymnast Laurie Hernandez and actress and musician Ryan Destiny.
“Women athletes work extraordinarily hard to reach their goals, yet their achievements and milestones are too often overlooked or dismissed as ‘pretty good,'” Optimum Nutrition general manager Christiane Brocky said. “We are proud to celebrate and support women in sport and fitness by spotlighting female athleticism and providing nutrition products that help elevate performance.”
Continuing with its initiative, the sports nutrition brand is donating $25,000 to the nonprofit VoiceInSport Foundation, which advocates for women in sports.
“At VoiceInSport, we put the voice of women of all ages in sport at the center of everything we do,” said founder and CEO Stef Strack. “Optimum Nutrition supports us in this mission, helping us continue to break barriers and champion women athletes. When we break down walls and inspire women athletes to stay in sport, we help create the next generation of strong women in sports and beyond.”