Mindbody Inks Strategic Partnership With Immersive Basketball Chain Shoot 360
The immersive basketball training experience with a gamified approach is gearing up for expansion and will use Mindbody’s software to help it scale
Mindbody has forged a multiyear strategic partnership with Shoot 360, an immersive basketball training experience. The deal will see Mindbody’s leading technology optimize Shoot 360’s operations and enhance its customer experience as the basketball training brand expands.
“We’re thrilled to team up with Shoot 360 to help manage and scale its advanced concept in the coming years,” said Fritz Lanman, CEO of Mindbody. “As we continue to innovate with technology, sport, and wellness, Shoot 360 raises the bar for basketball training and competition. I am confident our software will expand their reach and help continue to scale the Shoot 360 experience.”
The immersive basketball experience concept was created by Craig Moody, the brand’s president and founder. Moody opened the first location in Beaverton, Oregon, in 2012, and now offers franchising opportunities.
Shoot 360 uses science and technology to offer instant feedback for players in a gamified setting, with audio and visual assessments on every shot made. The basketball training experience also tracks shooting percentage and measures left/right differentials and other elements to improve accuracy.
Aside from perfecting the perfect shot, the basketball brand also provides a great workout with its gamified approach where players can engage in a virtual competition and offers personal training sessions with coaches working with athletes to develop a program to maximize their personal development.
The basketball training brand is expanding, with plans to open new facilities in 11 different states. It recently highlighted Charlotte Hornets players Bryce McGowens and Nick Richards at its Charlotte location.
“Mindbody is a perfect partner for us as we continue to scale and bring our advanced technology to various facilities across the United States,” said Jason Grant, chief technology officer of Shoot 360. “We are passionate about the game of basketball and bringing this new wave of sport and gaming to the masses.”
