Life Time’s upcoming Gowanus site highlights the rise of fitness and longevity as core infrastructure in mixed-use real estate. The new location will be topped off with a year-round rooftop beach club
In the latest wave of fitness-and-wellness-meets-real estate, developers aren’t just adding gyms to mixed-use buildings; they’re centering entire projects around them.
That’s the play unfolding in Gowanus, where Life Time will anchor the Brooklyn neighborhood’s largest new development with an 85,000-plus–square-foot athletic country club and a year-round rooftop beach club.
Planned for 175 Third Street, the club is part of the four-project Gowanus Wharf campus from Charney Companies, a New York–based development and construction firm, and Tavros Capital, a real estate investment and development firm.
The space will bring a co-ed wet suite, saunas, steam, red light and infrared therapies, recovery and longevity services, indoor pickleball, co-working lounges and a hot-and-cold pool experience.
“The ongoing transformation of Gowanus, alongside its strong connections to Park Slope and Carroll Gardens, makes it one of Brooklyn’s most promising and well-positioned neighborhoods and a place where Life Time is proud to invest,” Life Time executive vice president, president of club operations and chief of property development Parham Javaheri said. “Through 175 Third Street, Life Time will deliver a comprehensive wellness experience centered on recovery, longevity and social connection.”
When the development is complete, it will include 1.1 million square feet and 1,100 residences, making it the largest building in Gowanus. The site also extends Life Time’s rapid expansion across New York City, joining more than 11 existing clubs and upcoming locations at The Brooklyn Tower and in Bryant Park in 2026.
During last month’s third-quarter earnings call, Life Time founder and CEO Bahram Akradi said the company’s urban clubs are performing “incredibly well.” He added that Life Time expects to open 12 to 14 new clubs in 2026 and beyond, with 13 already under construction. Eleven of those will be large-format locations averaging about 95,000 square feet.
As for Miora, Life Time’s specialized longevity centers offering popular wellness services such as GLP-1s and hormone replacement therapies, the company plans to open four to five new locations within the next 90 days and expand the concept “much more aggressively” across many markets by the end of 2026.
