Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration
A new agreement between Life Fitness / Hammer Strength and YMCA’s on-demand platform delivers a two-fold benefit: more engaging workouts for members along with insights for operators
Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities, to enhance how members interact with the brand’s cardio and strength machines and track their progress.
The rollout is slated for later this year.
“As the digital platform for YMCAs, we are excited to welcome longtime YMCA partner Life Fitness / Hammer Strength to YMCA360,” YMCA360 co-founder and CEO, and Greater Wichita YMCA president, Ronn McMahon said. “Their expanding capabilities represent a game changer for YMCAs looking to deliver a more seamless, connected experience to their members. At YMCA360, we’re committed to collaborating with innovative partners like Life Fitness / Hammer Strength to add value to the digital experience our members expect.”
Once integrated, YMCA members will be able to log in directly to Life Fitness equipment through the YMCA360 app, unlocking a tailored experience across the Discover SE4, SE4 console and Symbio lines. Users can generate goal-based workout plans, track cardio and strength sessions in real-time and receive custom training programs via Trainer Connect, a tool that lets personal trainers deliver workouts directly to their clients’ devices.
“Fitness facilities rely on robust digital ecosystems,” Life Fitness / Hammer Strength senior director of connected fitness Anthony Radek said. “We work closely with our partner gyms to ensure our digital solutions integrate easily with their existing systems and preferred providers, making it effortless for them to harness our industry-leading technology with immediate, impactful results.”
The two-fold benefit also extends to operators. On the backend, facility teams will gain insight into equipment usage and member workout patterns, enabling them to make proactive decisions regarding equipment rotation and maintenance. The system also enhances personal trainers’ ability to deliver customized programs based on real-time exercise data.
“The integration of Life Fitness Connect System into the YMCA360 app is designed to be effortless for both members and facility operators,” Life Fitness / Hammer Strength’s YMCA national segment manager Forrest Cory said. “With this integration, YMCAs that use YMCA360 will be able to offer their members a truly integrated app and workout tracking experience.”
“Members will have seamless access to their favorite YMCA360 content on the console and can more effectively achieve their fitness goals through the workout builder. And best of all, everything will run directly through the YMCA360 app,” Cory added.