Hyatt Hotels Adds Personal Training Workouts From Future
Personal training platform Future will create custom workouts for participating Hyatt fitness centers as wellness travel takes hold
Hyatt Hotels and personal training platform Future have collaborated to enhance the hotel stay experience with complimentary guided workouts developed by Future’s expert trainers.
The workout-hospitality crossover, customized for each fitness center and its equipment, is now available at 26 Hyatt Regency hotels and resorts in the U.S. The fitness and well-being push will advance to additional Hyatt Regency and resort hotels later this year.
Guests at participating Hyatt Regency hotels and resorts can select guided workouts spanning various intensities, fitness levels and preferred activities as coaches guide them via Future’s personal training app. After completing a custom on-property workout using Future, World of Hyatt members and guests are eligible for a complimentary one-month membership with Future, a $199 value.
“We built Future to incorporate fitness seamlessly into our members’ lives, and it works especially well for travel, where personalized attention and programming enable them to stay consistent outside of their daily routines,” said Rishi Mandal, co-founder and CEO of Future. “Well-being is such an important pillar for the Hyatt Regency brand, and they are walking the walk here by offering customized workouts to their guests and members.”
Mandal spoke during Athletech News’ DISRUPT 2023 event about the burgeoning virtual personal training sector and the benefits for platforms like Future of partnering with physical facilities.
Wellness Travel Surges
Fitness leaders have been sowing seeds in the hospitality industry, each finding a way to offer their branded fitness experiences to travelers who don’t want to miss a workout. Xponential Fitness and Aktiv Solutions partnered last year to blend boutique fitness content with functional training equipment in high-traffic zones such as hotels, residence buildings and offices.
Peloton and Hilton Hotels also teamed to bring the upscale cycling experience to Hilton fitness centers, while Alo Moves brought its online health and fitness content library to guests staying at The Meritage Collection properties.
Boddy, a Zurich-based travel, wellness and tech startup, raised $2.2 million last year for its app that allows travelers to search, compare and book wellness, health and fitness activities and experiences while on vacation.
“With travelers continuing to seek ways to prioritize their well-being and find convenient and productive ways to exercise and maintain their routines while away from home, we understand the importance of seamlessly integrating this into the guest experience,” said Emily Wright, vice president, global brand leader at Hyatt.
