For members, it’s a smarter way to move. For franchisees, it’s a smarter way to grow. Pvolve brings purpose and profitability together in one powerful model.
The boutique fitness market is more crowded than ever — and increasingly indistinguishable. While many brands compete on intensity, novelty or aesthetic promises, Pvolve is redefining the category with a model built on science, longevity and measurable results. It’s not just another franchise, it’s a blueprint for how evidence-driven wellness can scale profitably.
“At its core, Pvolve was built to help the body function as it should for as long as it can,” says Julie Cartwright, the company’s President. “We designed this method around longevity and clinical efficacy long before they became central to the wellness conversation.”
Founded on the idea that movement should support, not strain, the body, Pvolve’s model starts where most boutique brands stop: with evidence.
In 2021, the company established its Clinical Advisory Board, a team of physicians, physical therapists and health experts who help guide programming, equipment design and educational content. The board includes Dr. Jessica Shepherd, a leading OB-GYN and longevity advocate; Dr. Amy Hoover, a pelvic health physical therapist; Dr. Nima Alamdari, a Harvard-trained physiologist; and Dr. Shannon DeVore, a reproductive endocrinology and infertility specialist.
“The board advises on everything from how we support women through menopause, to where we need to consider additional programming, to product tweaks that help us super-serve our member base,” Cartwright explains. “It’s not marketing – it’s medicine. And it gives our franchise partners immense confidence that what they’re offering is not only effective but trusted.”
This foundation of science creates both differentiation and defensibility. By leading with evidence and designing for longevity, Pvolve positions itself at the intersection of wellness credibility and franchise scalability – a combination few have mastered.
Science Meets Scalability
If the advisory board and credential trainers are the brain of the brand, Pvolve’s proprietary equipment is its muscle. The company’s patented resistance tools – developed and refined alongside clinical testing – deliver a signature experience that’s impossible to replicate. The result is a built-in barrier to imitation and a unique advantage for franchisees.
“Our equipment gives us real protection in the market,” Cartwright says. “It’s not just differentiated, it’s proven. The tools are fun to use, and you feel them activate muscles you didn’t know you had. That creates engagement and consistency – people come back because the results are undeniable.”
With 19 distinct pieces of equipment to date, studios can offer endless class variety and progressive programming. For operators, that translates into both member retention and operational flexibility: a single space can serve multiple modalities and demographics without dilution.
Each piece also connects back to the science. Because Pvolve’s clinical studies use its proprietary tools, the company can authentically link results to its equipment – further reinforcing trust and repeatability across the franchise network.
Hybrid by Design
In an era when digital engagement defines brand power, Pvolve has already built what most franchises are still chasing — a truly hybrid ecosystem. Its on-demand platform stands alone, available to anyone, anywhere, with members streaming in all 50 states and across multiple countries. This global digital community doesn’t just complement brick-and-mortar studios — it builds demand for them.
“Ninety-five percent of our digital members say they’d join a studio if one opened near them,” Cartwright notes. “So, when a new location launches, it’s like pre-sales have already happened.”
The model also creates stickiness. Pvolve data shows that a member who trains in-studio and on digital is four times more valuable to that location. “They engage more often, deepen their practice, and stay longer,” she says. “The hybrid model keeps them connected even when life gets busy.”
This synergy between digital and physical creates a rare advantage in franchising – a built-in audience that’s educated and loyal. Combined with national marketing support, including visibility through Jennifer Aniston’s authentic partnership with the brand, each franchise benefits from both global awareness and local activation.
Longevity as a Growth Engine
While innovation and technology fuel the franchise model, Pvolve’s heart lies in its focus on longevity – particularly for women over 40, an audience often underserved by the traditional fitness industry. That focus isn’t niche; it’s visionary.
“People are becoming more educated about healthspan — how well you live, not just how long,” says Cartwright. “Our approach helps people move and feel better as they age, and that’s incredibly relevant right now. It’s about function, not just form.”
For franchisees, that clarity of purpose translates to stability. A method built for longevity inherently attracts members who stay longer and value consistency. It also opens doors to partnerships with healthcare providers, corporate wellness programs and allied health professionals, expanding the revenue potential beyond traditional fitness.
Pvolve’s franchisees share a distinct profile: they’re community builders, business operators and believers in purposeful health. Each partner is supported by comprehensive training, turnkey marketing and the momentum of a global digital following. But beyond infrastructure, they’re investing in something more enduring – a movement that aligns with the cultural shift toward smarter, sustainable wellness.
“Franchise success depends on trust,” Cartwright says. “Our partners know that our method works, that our team is invested in their growth, and that the brand has real staying power.”
As for what’s next, Cartwright’s vision is clear: “We want Pvolve to be as recognizable as Pilates — part of the everyday vernacular of movement. Functional, resistance-based training isn’t a trend. It’s the foundation of how people will train for the future.”
By merging science, sustainability and scalability, Pvolve has created a franchise model that reflects where the industry is heading, not where it’s been. It’s a brand that’s truly built for longevity — in movement, in business and in life.
