Open a StretchLab Franchise: What You Need to Know

Founded in 2015, StretchLab is the largest assisted stretching brand, offering one-on-one and group stretch services for all ages and fitness levels. With heightened consumer awareness and demand in recovery for holistic wellness, StretchLab offers consumers more ways to reduce their risk of injury, regain mobility, improve flexibility and range of motion, and reclaim their freedom.

There are no gimmicks or complicated equipment, just a simple, fresh solution for everybody, no matter why they enter our doors. Now an award winning concept both on the consumer side and franchise side of the business, our one-on-one assisted stretching and innovative group stretches are changing lives, led by our highly trained Flexologists and fueled by our unwavering commitment to improving the lives of our members.

What is your franchise’s unique selling proposition (USP)?

StretchLab is the largest assisted stretching brand in the United States and has become the industry leader in the space. It has an accredited Flexologist training program that provides a pathway for studio owners to create a team to service the community. 

How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?

StretchLab has almost 500 studios open globally.

What are the key revenue streams for franchisees?

The StretchLab franchise opportunity offers a recurring revenue model where the main revenue stream is monthly membership dues. There is a revenue stream from retail sales from the boutique in each studio as well.

How is your brand positioned for future growth and expansion in the next 5-10 years?

With the continued expansion of the wellness industry and consumer demand for recovery modalities, StretchLab is perfectly positioned to continue leveraging this growing consumer demand, particularly as the awareness for focusing on improving our mental health and physical longevity has significantly heightened in recent years. As an Xponential brand, StretchLab has the resources, SOPs and network to continue supporting franchisees deliver an amazing client experience. 

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?

• Minimum liquid capital required: $250,000 
• Net Worth: $500,000
• Initial Investment Range: $269,019-$610,224
• Royalty: 7%
• Marketing Fund: 2%
• Financing: Via approved third parties

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

We believe extensive and ongoing training and support is pivotal for success as a StretchLab Franchise Owner and StretchLab has the resources and network to guide a pathway for growth & support for franchise owners. From the minute a franchise agreement is signed, we guide every step of the way through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff and activating your membership sales process and marketing your studio. We provide extensive ongoing training, weekly & monthly update webinars and one-on-one support as a studio matures.

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

Using the best territory mapping software in the industry, we are able to curate a territory proposal for our franchisees to develop their studio or studios within their market.  The development area that a franchisee ultimately moves forward with is protected for multi-unit expansions while determining sites for each of the studios to scale. Once a studio has a site determined, an exclusive radius protection is established of 2-mile radius or population density of 50,000 people (whichever is greater) around that studio is. Another franchisee cannot open within a protected radius or development area of a franchisee. 

Can you provide any pertinent financial performance details that would assist potential franchisees?

Our business model is a recurring revenue-membership model with the addition of retail sales. The Corporate Team is also focused on finding ongoing opportunities to drive incremental revenue for studios including through strategic partnerships e.g. Wellhub, American Specialty Health, and Classpass.

During the due diligence of the Discovery Process, franchise candidates are able to validate with existing franchise owners about their experience, how their studios are doing, and how much are they making – in parallel with reviewing the franchise disclosure document.

What are the key contact details for reaching out to your company and exploring potential collaboration?

https://www.stretchlab.com/franchise