Form’s Smart Swim Goggles to Launch at Select Apple Stores
Beginning November 5, the award-winning augmented reality swimming goggles will be available for purchase at 20 Apple Stores and at Apple.com.
Just in time for the holiday shopping season, Form’s Smart Swim 2 Goggles will be available for purchase at 20 Apple Store locations in the U.S. and Canada and online at Apple.com in the U.S., Canada and the U.K. beginning November 5.
The fitness tech company debuted the augmented reality swimming goggles in April, which were awarded ‘Best Wearable’ at the 2024 Sports Technology Awards.
The Smart Swim 2 goggles feature an augmented reality display, integrated heart rate monitoring and a digital compass. Earlier this month, Form unveiled Script, a workout import feature that transforms a workout description into an immersive guided fitness experience.
“Apple undoubtedly offers a premium retail experience globally, and we’re thrilled that customers can try on and purchase our Smart Swim 2 goggles in-store, or buy online this shopping season,” said Form founder, CEO and former competitive swimmer Dan Eisenhardt. “With Apple’s knowledgeable staff, we know the experience presenting our goggles will be exceptional. As a must-have fitness tech product, we’re excited to showcase Form at Apple.”
The Smart Swim 2 goggles are offered at $249 (£229). Purchases include a free one-month trial to Form Premium, featuring thousands of workouts, 45 training plans, HeadCoach technique analysis, TrainingPeaks and TriDot workout imports and SwimStraight. Access to Form Premium is $15/£13 per month or $99/£84 annually after the complimentary trial ends.
