The Kardashian took a hands-on approach to developing the athleisure brand’s newest workout collection
Fabletics has released its latest activewear collection, “By Khloé,” in collaboration with Khloé Kardashian. The launch marks the fifth collection in the ongoing partnership, but this time, Kardashian took on a more hands-on design role for the first time.
“For the first time in our partnership with Khloé Kardashian, Khloé had a direct hand in the design process with us,” Kate Williams, Vice President of Women’s Design at Fabletics, told Athletech News. “If anyone knows Khloé, they know she is passionate about looking and feeling good in her workout apparel, including highlighting natural assets. For ‘By Khloé,’ that meant prioritizing the booty and making it look the best it ever has in a way that no other brand has done to date.”
The Fabletics collection is defined by two new lines focused on fit and shaping. The Seamless Scrunch Legging features visible scrunch detailing and is made with Fabletics’ Sleek Seamless fabric, a compressive knit that enhances lift and creates a rounded aesthetic.
“Basically, it’s the legging that will make your booty look the best it ever has,” said Williams. “The material takes color really well, which in turn makes the bright colors extra vibrant and neutrals rich and elevated.”
The Pureluxe TLC Legging offers a more understated look. It’s constructed from a soft proprietary fabric and incorporates a hidden scrunch element in the waistband for a subtle lift and contouring effect.
“Unlike others in the market, the waistband of this legging features a hidden-scrunch technology that subtly shapes your booty and flatters every curve,” Williams said. “All while providing great coverage and ease of movement.”
The broader collection includes over 20 pieces, from bras and shrugs to sweatshirts and jumpsuits, available in a pastel-heavy color palette with shades like Mint Sorbet and Lilac Lotus, alongside neutral tones like Oxblood and Soft Grey Heather. According to Williams, the development of this collection was about merging technical functionality with a body-positive aesthetic.
“The beauty behind these new leggings is that they offer unmatched design and comfort in lifting, toning, and contouring every body at an accessible price point,” she said. “The collection is an extension of our brand’s commitment to empowering women through confident, sexy, and supported styles, including new ways to enhance the booty without a single squat needed.”
The “By Khloé” collection is available in sizes XXS to 4X and is now being sold through Fabletics’ online platform and retail locations.
“I’ve always wanted to be more hands-on with the design process, and with this new collection, Fabletics gave
me the opportunity to create two new iconic leggings,” said Kardashian. “Whether you’re looking for a subtle
sculpt or a more dramatic lift, Fabletics’ new booty scrunch technology will give you the confidence to feel
your best.”
