Erewhon Adds Wellness and Beauty Tech Brand Bon Charge to its Collective
Erewhon Adds Wellness and Beauty Tech Brand Bon Charge to its Collective
With fall right around the corner and wellness practices in high demand – particularly with Gen Z and millennials – L.A.-based Erewhon is adding Bon Charge, a wellness and holistic beauty tech brand, to its Erewhon Lifestyle Collective.
The celeb-loved, high-end organic retailer officially adds Bon Charge to the members-only collective Oct. 1, which offers a slew of savings and VIP benefits across a curated group of wellness brands.
Bon Charge Teases Special Benefits
Bon Charge’s line of science-backed wellness products and holistic beauty tech products include sauna blankets, infrared PEMF mats, a variety of red light therapy devices, blue-free lighting and glasses, sleep masks and cold therapy items, such as a cold and heat therapy massage gun and an ice roller.
The partnership sees Erewhon Lifestyle Collective members receiving access to 25% off all Bon Charge products. They will also be the first to learn of exclusive getaways, complimentary gifts and special deals. Further expanding on the deal, the two brands plan to host several activations during the year.
Katie Mant, Bon Charge co-founder and chief visionary officer, noted that the wellness tech brand is excited to support Erewhon health-committed community with its award-winning wellness and holistic beauty tech products.
“Our approach to this partnership is unlike anything we have done before,” Mant said. “The Erewhon Lifestyle Collective can expect benefits that are completely unique and exclusive; so we cannot wait to reveal what we have in store!”
Erewhon: Beyond the Shopping Cart
Besides turning a trip to the grocery as a hot place to see and be seen, Erewhon has cultivated a “who’s who” list in wellness for its members.
Last month, Erewhon inducted whole-body MRI scan company Prenuvo into its Lifestyle Collective, adding an advanced healthcare brand for its members. Other notable fitness and wellness brand names are also in the mix, including Athleta, longevity startup Function Health (which has been tapped by Equinox for a new premium $3K per month biomarker-informed membership option), Alo Yoga and Pvolve.
There are two options to become an Erewhon Lifestyle Collective member: a Membership Plus Option ($20 per month) and a Cafe Membership ($10 per month). Both include Lifestyle Collective Offers and priority access to promotions and events, although the plus version comes with additional perks (such as free delivery on orders over $150 and monthly discounts on brands).
Fitness & Wellness Industry Leans Into Perks
Everyone loves a good bargain, and perks have become a priority focus in the wellness, health and fitness space. Activewear giant Lululemon recently ramped up its complimentary membership program, offering special deals on adjacent wellness and fitness brands like Peloton, Barry’s, Oura and more. Erewhon also appears on Lululemon’s list, giving members 15% off one order.
Fitness brands have also made similar moves, such as Crunch, Planet Fitness, Solidcore and 24 Hour Fitness — each offering member perks to create a sense of brand loyalty and increase engagement.
