Finance
Amazon Health and Fitness Obsession: What’s Behind?
Responding to questions from Athletech News related to company's foray into health and fitness, Amazon spokesperson Molly Wade said,...
President Biden Could Reopen Stimulus Talks. What Does That Mean for the Fitness Industry?
Some studios were shut out of PPP money and others found the loans cumbersome. Will the government consider grants?
Strava Announces $110 Million in Financing and Adds 2 Million Users a Month in 2020
Strava will use funds to enhance the athlete experience and ongoing support of its global community.
Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19
Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.
New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In
After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.
Peloton Demand Surges, Maybe Too Much
Peloton revenues, usage and subscriptions keep growing, but the company worries it won’t be able to meet customer demand.
Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million
Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.
Whoop, Maker of the Fitness Tracker that Pro Athletes Love, is Now Valued at $1.2 Billion
Whoop has closed a $100 million Series E Financing round from some of the biggest names in sports, valuing the company at $1.2 billion.
Equinox Places Hope in E-commerce with The Shop
In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.
Equinox and Its Creditors Are Lawyering Up for a Possible Showdown
Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.
