Finance
GolfForever Lands $10M for AI-Powered Home Trainer
GolfForever leverages AI to help users increase their strength, flexibility and balance to improve their swings.
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
Apple-Peloton Deal Rumors Gain Traction but Hurdles Remain
A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.
Xponential Fitness Grows Membership, Sales Numbers in 2023
Xponential Fitness increased membership, sales and studio visits this past year as it eyes increased profitability in 2024.
Muuvr Raises $4.2M for Rewards-Based Fitness App
Muuvr, the fitness app incentivizing exercise, just got rewarded in its own right, notching $4.16 million in post-seed funding.
Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness
Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.
Chase Freedom Offers Cash Back on Gym Memberships for 2024
Chase is helping Freedom and Flex carriers make good on their New Year's resolutions, offering 5% cash back on fitness and club memberships.
Equinox Explores $1B+ Loan To Refinance Debt, Reports Say
Luxury fitness brand Equinox is reportedly looking to raise a mix of new debt and preferred equity, including $1.3 billion in private credit.
California’s In-Shape Family Fitness Expands to Tennessee
The Knoxville-based National Fitness Center and its seven clubs will become part of the In-Shape brand, which has 63 California locations.
Vitruvian Raises Another $15M for Ultra-Portable Home Gym
Vitruvian's AI-driven strength trainer requires no installation and is ready to use straight out of the box.
