Break the Love & Lillet to Co-Host Series of Events During Women’s History Month
Both the brands will be honoring women athletes all year with a host of sensational events. One such event to celebrate Women’s History Month features an afternoon mixer including a tennis star-studded panel.
Next-gen social sports platform Break the Love and French apéritif brand Lillet are celebrating women athletes and their newfound, year-long partnership in March with a slew of Women’s History Month events. An exciting array of panels, rallies and other affairs will take place to not only highlight Women’s History Month, but to also toast this year’s Miami Open.
One anticipated affair co-hosted by Break the Love and Lillet is the Lillet Women in Sports Panel on March 19 featuring former professional tennis player and Athleta ambassador Monica Puig and professional tennis player Jennifer Brady. Puig is known as the first Puerto Rican in history to win a gold medal at the Olympic Games in 2016 for Women’s Singles in tennis. Brady is a multi-decorated tennis star via the International Tennis Federation and WTA Tour. Puig, Brady, and the rest of the panelists will arrive at Esmé Miami Beach, where Break the Love and Lillet’s afternoon mixer will take place to the tunes of DJ Luiza Solano.
In a statement to the press, Break the Love founder Trisha Goyal said, “We are excited to continue our partnership with Lillet to celebrate Women’s History Month to increase women playing and watching sports. Our afternoon will be a great opportunity to hear from a panel of female athletes about their experiences to kick off a year long lineup of empowering our community of women to access sport in partnership with Lillet.”
“Lillet is dedicated to amplifying female voices, and we are honored to team up with Break the Love who shares this passion to support women in sports,” added Lillet USA Brand Director Kerri Owen. “The partnership between Lillet and Break the Love began last year, and we’re excited to to continue celebrating women in tennis by toasting with a refreshingly simple Lillet Spritz.”
Attendees of Break the Love and Lillet’s March 19 soiree will be the lucky few to learn how to make this exact Lillet Spritz cocktail along with receiving a complimentary SPF cart courtesy of Miami Beach Bum, a Wilson pop-up shopping experience, a chance to play VR tennis, and moments to steer clear and cool away from the Miami Beach sun rays at a Ceremonia braid bar hair care station.
Break the Love was founded in 2019 and has since collaborated with other name brands including Equinox and American Express.
