The ’70s California-inspired label has teamed with the NFL on a unisex capsule of relaxed tees, hoodies and matching sweaters and sweatpants
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Loungewear label-turned-fitness brand Aviator Nation is getting NFL superfans dressed for the big game with its newest collab.
The Los Angeles-based brand has debuted the Super Bowl LX capsule ($89 to $195) of unisex tees, pullover and zip hoodies, relaxed crewneck sweatshirts and matching sweatpants featuring a mashup of AN’s signature ’70s Cali style and the team colors of the New England Patriots and Seattle Seahawks. T-shirts come in crewneck and cropped boyfriend silhouettes, while sweatpants and sweaters feature “SF Bay Area” or team names along the sides of arms and legs.
Related: Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab
Pieces are made in Aviator Nation’s L.A. factory from a super-soft blend of polyester, cotton and rayon and “go through an intense breaking-down process that gives them a vintage feel,” per the brand. Founded by designer Paige Mycoskie (sister of TOMS founder Blake Mycoskie), the clothing company also offers workout classes through its partnership with Santa Monica fitness studio RIDE and operates a retro venue, Aviator Nation Dreamland, in Malibu.
Call it the Taylor Swift effect: The NFL in recent years has been making fashionable moves in the merch space in an effort to expand its fan base. It teamed with Lululemon last fall for a popular activewear collaboration, and sportscaster Erin Andrews debuted a women-focused gear brand, Wear, in 2019. The sports org also regularly collabs with other fashion brands including BaubleBar, Mitchell & Ness and others.
The 2026 Super Bowl airs live on Sunday, February 8, from Levi’s Stadium in Santa Clara, Calif., with kickoff at 6:30 p.m. ET/3:30 p.m. PT. The game broadcasts on NBC and Telemundo and streams on Peacock and NFL+. (Those who want to watch online can stream the game on a live TV streaming service like DirecTV and Fubo.) Green Day will perform at the pregame show and Bad Bunny – who stole the show at the 2026 Grammys with his historic album of the year win – will take the stage at halftime.
Shop every piece from the new Aviator Nation x Super Bowl LX collection below and at the brand’s website here.
Shop the complete Aviator Nation x Super Bowl LX collection online here.
