Danielle is an LA-based journalist and e-commerce editor with over 2 decades of experience covering wellness, fashion, beauty, fitness, tech, entertainment, retail and lifestyle news. She was previously the first e-commerce editor at The Hollywood Reporter, where she led shopping content revenue growth to 125% year-over-year, exceeding 7 figures. Her work has also appeared in Rolling Stone, Bustle, MyDomaine, Curbed, Racked, C magazine and other print and online publications. She's also the founder of UncoverLA.com, an LA-focused retail and lifestyle news site.
She holds a BA in magazine journalism from California State University, Northridge. When she’s not busy testing out gear, you can find her hiking and exploring L.A. and beyond with her family.
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