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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Katalyst, makers of an EMS Suit providing a full-body workout in minutes, has unveiled the Gen4 suit, with durability and fit improvements.
Just in time for the holidays, Hydrow has launched a membership-free rower that it hopes will attract the rowing curious.
Pause Studio has set the wheels in motion for a national franchise expansion with 34 locations set to open in 2025.
23andMe, once a biotech unicorn, is struggling to stay afloat, marred by several challenges, including the swift resignation of its board.
Ryse, a supplement brand that has partnered with Skippy's and Little Debbie for flavoring, is part of Bodybuilding.com's relaunch.
Peloton, having appointed a seasoned strategist as its new CEO, is revitalizing its apparel efforts, beginning with Nordstrom.
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
Echelon has been a fitness industry player since 2017—and now it’s leveling up with ActiveMD, offering customers access to weight loss drugs.
Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.
Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.
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