Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Oceanfoam, an eco-friendly fitness and wellness products brand, has signed a licensing agreement for its algae-based foamroller.
SleepScore Labs has launched Sleep.AI, setting out to give health and wellness brands an edge when it comes to sleep optimization.
Barre3 is ready to level up, touting its multi-revenue stream franchise model as demand for small group boutique fitness continues to surge.
SuppCo, a new supplement app that just secured $5.5 million, is preparing for an official launch in 2025. The platform is currently in beta.
Pvolve will open a studio in Boston in 2025, marking the functional fitness franchisor's entry into Massachusetts.
Perspire Sauna Studios, a sauna franchise, is headed to South Florida following a three-studio deal for Palm Beach County.
Noom has partnered with Prism Labs to give GLP-1 users a way to monitor and track body composition and muscle mass.
Card.io, a gamified fitness app that brings communities and running groups together, scored an investment on ABC's "Shark Tank."
Dance fitness brand Zumba and corporate wellness platform Wellhub have teamed up to give employees access to Zumba classes.
PickleRage, an indoor pickleball franchise, is planning over 200 clubs across the U.S. following a deal with GreenPeak Ventures, a PE firm.
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