Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
Weightlifting in Old Age Linked to Long-Term Health Benefits
A new study found that older adults who did one year of heavy weightlifting maintained their strength gains for four years.
Tracy Anderson Fitness Method Can’t Be Copyrighted, Judge Says
The famed Tracy Anderson fitness method isn't protected under U.S. copyright law, a California federal judge found.
Zing Coach Raises $10M for Feature-Packed AI Fitness App
Zing Coach touts technology that it says can turn a smartphone into a DEXA scanner, among other abilities.
Americans Love Yoga, Especially Women & High-Earners, CDC Finds
CDC data sheds light on the nationwide popularity of yoga as a fitness and wellness modality, with roughly 1 in 6 Americans practicing.
F45 Plots Large-Scale Expansion in South Africa
F45 Training has signed a master franchise agreement in South Africa that should see it open many new studios in the country.
Lifesum Acquires Lykon, Adds Biomarker Testing
With the deal, healthy eating platform Lifesum gives its 65 million users worldwide access to personalized health insights.
Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm
Solidcore founder Anne Mahlum and real estate pro Jay Siano have launched an advisory firm catering to health, beauty, fitness and wellness brands.
Wellness Therapies Like Red Light Show Promise, Study Finds
Wellness tools like red light and cryotherapy can lead to improved HRV and blood biomarkers, according to a new study from Restore Hyper Wellness.
BFT Plans Scandinavia Expansion in Latest Global Franchise Move
BFT will enter Scandinavia under Tage Flugeim, who was the first to bring fitness brand Barry’s outside the United States.
