The Assembly, a New Wellness Conference, Aims To Spark Collaboration Among Industry Leaders
The Assembly unites C-suite execs, founders and other innovators across fitness, wellness and health for four days in Southern California.
Life Time Adding Aion Weighted Vests to Clubs Across North America
Life Time will incorporate Aion’s patented weighted vests into its personal and group training classes, while members will receive discounts.
Aarmy Launches Franchising Arm, Signs Deals in Asia
Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.
Nrthrn Strong Opens in NYC, Showcasing Unique Nordic-Inspired Workout
Nrthrn Strong enters the NYC fitness scene with unique workout on a patented machine that mimics the rhythms of cross-country skiing.
Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Everlast Gyms Adding Myprotein Kitchens to Locations Across UK & Ireland
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
Ergatta Strikes Gaming, Content Deal With Int’l Rowing Federation
The agreement makes connected fitness company Ergatta World Rowing’s preferred partner for gaming and Esports initiatives.
Next Health Forms Scientific Advisory Council Filled With Well-Known Doctors
Names including Dr. Mark Hyman are joining the Next Health board to carry out the fast-growing brand's "proactive healthcare" mission.
Barry’s, Celsius Partner for In-Studio Protein Shake
Iconic HIIT brand Barry's and energy drink giant Celsius have created a new post-workout drink, available at select Barry's studios.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
