Celsius & PepsiCo Reshape Energy Drink Market With New Portfolio Deal
Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio
Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026
Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.
Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results
New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.
TrainingPeaks Debuts Fueling Insights to Enhance Performance Nutrition Strategy for Cyclists
TrainingPeaks introduces Fueling Insights to help cyclists and coaches analyze fat and carb burn to optimize fueling strategies.
BodyBase Opens First International Franchise Studio at JW Marriott Marquis Hotel Dubai
BodyBase expands into the UAE, debuting its franchise-ready studio concept at the world’s tallest five-star hotel.
Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Maven Clinic and Oura Ring have partnered to combine Oura Ring’s biometric insights with Maven’s expert care for women’s health.
Mealogic Raises $16M To Power Food-as-Medicine Meal Delivery Platform Expansion
Mealogic helps healthcare providers, wellness brands and clinical programs deliver meals to support disease prevention and treatment.
Lumati & Hotel del Coronado Launch Groundbreaking Longevity Wellness Partnership
Lumati brings its cutting-edge Recharge Station to Hotel del Coronado, combining 5 wellness therapies into a 15-minute experience.
