Life Time Makes LSKD its Exclusive Apparel Brand For Women’s Instructors
It’s a big win for LSKD, which quickly gained steam in Australia before entering the U.S. earlier this year
Life Time has named LSKD, an Australian-owned activewear company, as the exclusive apparel brand for its female coaches, instructors and trainers across its lifestyle and athletic country clubs in North America.
The partnership follows a recent deal with men’s activewear brand Ten Thousand, which is the exclusive men’s fitness training apparel brand of Life Time’s training groups.
LSKD will provide exclusive merchandise, event experiences and pop-up shops for Life Time.
It’s a big success for LSKD, which quickly gained steam in Australia before entering the U.S. earlier this year with its first headquarters and storefront in San Diego. In an interview with Athletech News last year, LSKD founder and CEO Jason Daniel shared that the activewear-meets-streetwear brand had longed to bring its enthusiasm stateside.
“We immediately saw great alignment between our respective company missions and values in the pursuit of fitness, well-being and happiness,” Daniel said of the tie-up with Life Time. “We’re excited to work with Life Time in our first big partnership in the U.S., and to provide their female trainers with our high-quality sportswear as we build and inspire our community in the United States.”
The collaboration will see the apparel brand become the official training brand for Life Time’s Dynamic Personal Training, studio classes and Signature Group Training programs including Alpha, GTX and Ultra Fit.
“We are thrilled to bring the high-energy and impactful LSKD brand, apparel and vibe to Life Time in their first-of-its-kind collaboration in the United States,” said Kelly Warner, Life Time vice president of partnership marketing. “Our Life Time female coaches, instructors and personal trainers are elated that this already iconic brand with fabulous fits, styles and quality will be their exclusive apparel collection as they empower our members to live healthier, happier lives.”
The brand will also sponsor Life Time’s popular “Ignite the Night” annual cardio parties.
Life Time is experiencing a post-pandemic surge in demand for its group fitness offerings, one of its senior executives recently told Athletech News.
