Marvel Fitness App Promises To Bring Superheroes to Your Workout
Marvel and the creators of Zombies, Run! are collaborating to bring comic fans an immersive, narrative-led fitness experience this summer
While “Spider-Man: Across the Spider-Verse” hits theaters this June, Marvel Entertainment hopes to catch fitness enthusiasts in a web of fun physical activity outside of movie theaters.
The entertainment company has announced a collaboration with Six to Start, the co-creator of fitness app Zombies, Run! to unveil Marvel Move, a smartphone-based interactive fitness adventure.
Marvel confirms the fitness experience is rolling out this summer for iPhone and Android users via the upcoming ZRX app, the home of the latest Zombies, Run! experience.
The immersive workout adventure promises to be superhero-studded, with Marvel characters including Thor, Loki, Hulk and the X-Men. Fans will be able to star in exciting storylines and interactive audio narratives while walking, jogging, or running through the Marvel Universe.
A trailer for Marvel Move can be viewed here.
The story-driven fitness experience will be both immersive and inclusive, as both Marvel Entertainment and Six to Start have committed to providing a program where users have control over their fitness journey. Participants are the main characters in their stories and will meet costars along the way to help them meet fitness goals. If a participant chooses to intensify their workout, they can enable a thrilling chase and can track fitness activity whether they’re on the treadmill, outdoors or in a wheelchair.
Players can also enroll in 5K, 10K, half-marathon or marathon training programs.
The ability to gamify fitness can attract a wide range of fitness enthusiasts as well as those who may be reluctant at first. By linking the Marvel Universe to physical fitness, app users may end up creating a healthy habit while immersing themselves in an entertaining story.
“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game, Zombies, Run!, have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” said Adrian Hon, CEO and co-founder of Six to Start. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favorite characters – and turn them into heroes themselves.”
Marvel Move confirms the upcoming launch of its fitness app with the following storylines:
“Thor & Loki: Asgard 5K Training” written by Alex Acks
Lost in the Ten Realms, you have only one way home: follow the guidance of Thor and Loki… if they can stop fighting for five minutes. With 24 fully voiced workouts over eight weeks, this is an expert-designed training program designed to take you from zero running experience to being capable of running a full 5K with the godly sibling duo.
“X-Men: Age of ORCHIS” written by Tini Howard
Discover your mutant identity as you’re welcomed to the mutant haven of Krakoa. You’ll be recruited to work alongside the X-Men to counter a rising threat to mutantkind. Written by Tini Howard (X-Men comics), this is a classic globe-trotting X-Men-style adventure alongside Wolverine, Storm, Jean Grey, and many more.
“The Hulk: Hulkville” written by Matt Wieteska
Run from the authorities with Bruce and Betty Banner as they try to hide Hulk from the world. But when you finally find shelter in a remote desert town, mysterious forces are at work… can you uncover the truth before it’s too late?
“Daredevil: Terminal Degree” written by Bilal Dardai
As a new student at a prestigious law school, you soon realize all is not as it seems. Before you know it, you’re pulled into the dangerous criminal underworld and find yourself working alongside Daredevil himself to bring down the whole house of cards.
“Doctor Strange and Scarlet Witch: In Dreams” written by Kim Richards
You find yourself listening to an audio tour guide for a place you’ve never visited… but nothing seems quite right… Suddenly you realize there’s another voice leaking through, warning you, trying to guide you: a certain Sorcerer Supreme. Featuring Doctor Strange and Scarlet Witch, you’ll need to figure out where you are, and how you’ll escape. Quickly.
To sign up, players are encouraged to become a member of the Marvel Move Founders Club, which offers exclusive but limited benefits that include a free trial of Marvel Unlimited, a member subscription service that gives members unlimited access to over 30,000 issues of Marvel’s classic and newer titles, as well as one free month of Zombies, Run!
Founders Club members also receive invitations to private Q&A livestreams along with a two-year subscription to Marvel Move and an opportunity to get their name in the credits of the fitness experience program. The club is only open to new members prior to the launch of Marvel Move this summer and features five membership tiers filled on a first-come, first-serve basis.
A two year membership is available for $99 for a limited time only, which Marvel says is a 30% discount on its standard price of $74.99 per year.
