Why ClubReady Is Trusted by Boutique Fitness Brands Big & Small

The all-in-one software platform handles everything from member engagement and outreach to sales, marketing and billing

If you own a boutique fitness studio or a franchise enterprise, your business must be in your pocket at all times. You need to be able to respond, manage, react and control 24/7 in ways that satisfy and please partners, franchisees and ultimately – members.

ClubReady builds custom, fully integrated solutions to help individual boutique fitness studios and large franchise brands alike do just that – with efficiency, thoroughness, precision and ease. The platform boasts clients including Xponential Fitness, Stretch Zone and TITLE Boxing Club, and handles everything from member engagement and outreach to sales, marketing and billing. 

“ClubReady is an all-in-one solution designed for both enterprise functionality and single-store-operators to create and govern their CRM playbook and control the narrative of corporate to studio level operations while focusing on driving and reporting on all key results and metrics like no other platform,” said Chris Gallo, VP of Sales for ClubReady. “That’s been the edict since its inception.”

Build a Community & Members Will Stay

Gallo says client engagement is what makes or breaks boutique fitness studios. 

“If you are not building and nurturing a “real” community, then you are behind the times,” he warns.

ClubReady offers a host of tools to help boutique fitness studios do just that, and they’re very powerful when packaged together. From a fast and efficient booking system to gamification tools to integrated referral programs to delivering marketing and brand culture content, it’s all at the user’s fingertips. 

“A member can open the app and see all the tiles including their physiological history, training results, their spot on the leaderboard when working out, and what events are coming up,” Gallo notes. “You can manage your account, book the spot you want in class, join challenges and compete with friends. All of this builds trust, brand loyalty and also that community feel.”

Deliver Customized, Genuine Messaging

Nurturing prospects and members with continual communication is critical, which Gallo says must be authentic, customized and personal.

“MMS is a key and critical part of creating the member journey,” he says. “Sending automated emails is a thing of the past. (MMS) is where the most efficient and genuine interactions take place, and ClubReady is the gold standard in this regard with the advent of our CR Connect Suite in 2023.”

Gallo offers an example of a yoga studio receiving a question from a prospect who’s just tried their first class. 

“It’s critical that this potential new member receives a personal message back quickly, so your team has to be pocket-ready, app-in-hand, and the process has to be seamless.  It is what I refer to as ‘speed to lead,’” he says. “If a canned AI-driven message goes back to that prospect, the trust you have started to build is immediately negated. Exercise engagement has a lot of behavioral factors that simply need to be respected.”

Do Business Your Way

ClubReady is fully integrated, so studio owners don’t need to go outside the platform to run any piece of their business. 

“This high-tech, high-touch, and productized approach is in our DNA,” Gallo says. “Every brand wants to run their business a certain way – handle their leads and prospects and members a certain way – and ClubReady boasts the platform to accommodate that. 

When it comes to franchise brands, ClubReady offers complete flexibility in how they want to manage individual franchisees to match the needs of their franchise culture with respect to their active franchise disclosure documents (FDDs). 

“You can lock down the business from the top down, or let individual stores manage their own style in a wide open approach (not suggested), or create an interplay somewhere in between,” Gallo notes.

The ‘Blocking & Tackling’ of Fitness Business

A challenge for every boutique fitness studio and franchisor is finding the time to dig into the numbers, understand the story they tell and then apply those learnings to grow the business. 

ClubReady helps with that, too.

“We have the most powerful reporting engine in the industry with the most detailed analytics, visually displayed and presented in such a way that even the least sophisticated of operators can make sense out of,” Gallo says. 

The platform shows how classes are trending and what instructors are most successful so that operators can adjust. It also has robust lead-tracking capabilities.

“ClubReady tracks where every referral and lead comes from and then lets you follow the nuances of each prospect’s journey using what we call our LASER tracking tools: Leads to Appointments to Shows to Enrollments to Referrals,” Gallo notes. “The store operators can execute on it using our tools and have it all reported back in an easy-to-digest fashion.”

“Starting with the inception of the lead and where it originated, be it organic social media marketing like Instagram, a digital marketing spend like Facebook Ads or YouTube, or lastly website contact forms and landing pages, it is all tracked,” he adds. “You see the financial results of course, but also understand what drove those revenues; from the team’s efforts to the marketing approach. That is unique as it relates to member management software.” 

For new businesses or those scaling up, ClubReady also has a Concierge Services Division that will run presales and start marketing for studios that are about to launch.

“We recently created a presale campaign run through Concierge Services using a heavy MMS approach for a new Rumble (Boxing) store and sold over 400 memberships before they even opened their doors,” Gallo says.

ClubReady calls itself the “all-in-one” solution for fitness business success from startup to scale-up.

“The uniqueness of the platform is its ability to truly create and set the playbook at the macro level for a franchisor or multi-store operator and push that narrative down to the micro level for in-store operations mastery, efficiency and brand-wide consistency,” Gallo says.