Fireside Chat: Matt Miller and Cody Patrick of Sweat440 on Franchise Growth and Future Vision
Partnership
Sponsored By Sweat440
Sweat440 executives Matt Miller and Cody Patrick break down their brand’s success through franchising, tech and more in this discussion
In this latest “Fireside Chat” video, Sweat440 CEO Cody Patrick and Chief Brand Officer Matt Miller join Athletech News Founder and CEO Edward Hertzman to discuss their brand’s goals and growth since its launch in 2018. Patrick and Miller also explain how Sweat440 stands out within the increasingly saturated boutique fitness industry and their specific ambitions in it.
The three go on to examine the benefits of establishing convenience for consumers, integrating technology with staff and how Sweat440 and its franchisees can “win together.” Topics such as geographical franchising strategies and the importance of building a virtual community are touched on as well in this exclusive sit-down.
Watch the full interview for expert commentary on the following:
- Establishing unique selling points
- Building franchisee and franchisor relationships
- Mindful tech integrations
Key talking points:
- (0:00 – 3:46) Sweat440’s purpose and origins
- (3:46 – 6:00) What makes Sweat440 different
- (6:00 – 10:57) Economic benefits of accessibility
- (10:57 – 12:51) Staff structure evolution
- (12:51 – 16:55) Franchising breakdown
- (16:55 – 18:22) Growing amid COVID
- (18:22 – 21:09) Future outlook and wrap up