Life Fitness Pushes Gamified, Tech-Forward Group Training
The equipment giant is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software
Life Fitness is taking the next step in its push into functional training. The equipment giant is partnering with Pavigym, a provider of fitness flooring and interactive solutions, to enhance its LFX small group training spaces with thrilling visuals, cutting-edge monitorization and elements of gamification.
The agreement also includes integrations with Pavigym’s Bootiq software.
“Gyms are increasingly investing in creating differentiated training activities, with a special focus on functional training, strength and versatility,” said Anthony Radek, Life Fitness senior product director. “To take these experiences to the next level, Life Fitness works closely with strategic partners, like Pavigym, to produce the best solution for our customers and their exercisers. By integrating the Bootiq software into our LFX solution, we are creating new opportunities for our mutual customers.”
Life Fitness introduced LFX last year, its comprehensive functional training experience that combines equipment packages with programming, education and digital experiences to give facilities an all-in-one solution for running small group exercise classes. The launch comes as strength and functional training surge in popularity.
The Life Fitness x Bootiq partnership takes things up a notch with ambient lighting, multimedia, training program management, music and elements related to exercise monitoring devices such as screens and heart rate monitors. The Bootiq software integrates with several top heart-rate monitors.
“We have helped many trainers create immersive experiences in their clubs, and in most cases, this change drives new sources of revenue and the acquisition of new clients,” said Alejandro Pérez Candela, Pavigym product director. “Bootiq is the only software on the market capable of seamlessly handling all aspects of group functional training.”