The boutique fitness franchisor wants to break down barriers and highlight communities through its social work
Xponential Fitness, a boutique fitness franchisor, has announced charity initiatives across its Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House Rumble, AKT, STRIDE Fitness, and BFT brands.
Giving back means making a positive difference in the communities where Xponential Fitness franchise partners, employees, and customers live and work out, says Sarah Luna, President of Xponential Fitness.
“As part of the health and wellness industry, we’re focused on promoting healthy bodies and minds in communities across the country – that’s intrinsic to what we do! Giving back is important to us because it expands our reach and allows us to make health and wellness more inclusive and accessible to diverse and underrepresented people. Xponential Fitness wants to lead the way in breaking down barriers and highlighting these communities through our social work,” Luna tells Athletech News.
Xponential Fitness brands partnered with charity organizations that supported causes that were important to the brand’s mission and resonated with their communities. “Oftentimes, franchise partners bring a charity to our attention and advocate the importance of their work within the communities we serve,” Luna said.
Xponential was the Presenting Sponsor of the 2022 Night of Miracles Gala at the Waldorf Astoria Monarch Beach Resort earlier this month, supporting Miracles for Kids, which assists families with critically ill children.
“We are proud to annually support the incredible work that Miracles for Kids does for the families of the community right in our very own backyard,” said Anthony Geisler, CEO of Xponential Fitness, Inc. “This organization means a lot to me, my wife, and children, and all of the hard-working team members here at Xponential.”
To support wellness initiatives, XPOF brands have joined forces with charitable organizations to give back during Breast Cancer Awareness Month in October and National Gratitude Month in November:
- Participating AKT studios are hosting donation-based classes in support of the Keep A Breast Foundation.
- Club Pilates is launching “Movement for a Mission,” which will benefit a breast cancer awareness organization of the studio’s choice.
- On October 22, participating Row House studios will host the #PinkTheBoathouse Challenge, a donation-based 5K meter row to benefit local women and programs that support breast cancer survivors, patients, and caregivers.
- StretchLab is resurrecting its annual “Socktober” fundraiser, with 10% of Grip Sock sales benefiting The Donna Foundation for Breast Cancer research and patient care.
- YogaSix is hosting Flow For A Cause classes, which are donation-based and benefit the Fit4Prevention KEEP A BREAST Foundation and the Veterans Yoga Project.
- Pure Barre is teaming up with Soles4Souls, a 501(c)3 non-profit organization, to celebrate National Gratitude Month with PureGive in November. Soles4Souls transforms shoes into opportunities by preventing them from going to waste and distributing them to those in need.
- On October 15, CycleBar will be hosting CycleGives™ rides all over the world, with the benefits going to Susan G. Komen.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.