Visiting HFA Show 2025? Gold’s Gym SoCal Invites You To Train Like a Legend

Gold’s Gym SoCal is giving HFA Show attendees complimentary gym passes to its facilities

It’s been said that the fitness industry’s sense of community is unlike any other—a testament Gold’s Gym SoCal is exemplifying ahead of HFA Show 2025 in Las Vegas, Nevada, as it extends complimentary gym passes to all HFA attendees during connected travels through Los Angeles.

“As fitness industry leaders head to Las Vegas, many will pass through Los Angeles, and we’re making sure they have the perfect place to keep moving,” Gold’s Gym SoCal senior vice president Brian Morris said. “We know how important it is for industry professionals to stay on top of their move goals, even while traveling. With our DTLA and Hollywood locations accessible to LAX—and 23 clubs across Southern California—we’re excited to welcome trade show attendees to experience the best workouts SoCal has to offer.”

To redeem their complimentary Gold’s Gym SoCal gym passes, HFA Show 2025 attendees can present their event attendance confirmation details at any Gold’s Gym SoCal location during the dates of the conference (March 12–14). The passes will be valid for an unlimited number of visits throughout the event for added flexibility.

Morris is also a scheduled speaker at an information session at The HFA Show focused on the landscape of paid media in 2025. The panel is scheduled for March 12 at 2:45 p.m.

Looking beyond The HFA Show, Gold’s Gym SoCal is set to open a new location in the Beverly Center in late spring.