Bernstein joins the ATN podcast to discuss how Chelsea Piers Fitness is staking its place in New York City and, potentially, the global fitness scene
In the latest episode of Athletech News’ Unscripted podcast, Sam Bernstein, the chief operating officer of Chelsea Piers Fitness, joins co-hosts Edward Hertzman and Eric Malzone to discuss the brand’s growth and its embodiment of the “urban country club.”
Bernstein, Hertzman and Malzone talk through the history of Chelsea Piers (and its dedicated fitness arm), explain what “adaptive use” is and touch on the brand’s ambition to expand. They also discuss the importance of being able to pull people in from near and afar, as well as the strategic upside of broader market relevance.
Watch this episode of “Unscripted” for unfiltered takes on the following:
- Being market and product conscious
- Real estate evolution
- Attracting various types of consumers
Key Talking Points:
- (0:00 – 5:54) Introductions
- (5:54 – 12:00) Offering something people will travel for
- (12:00 – 16:27) Growing and competing
- (16:27 – 22:15) Facilitating various experiences — and embracing them
- (22:15 – 24:51) Thoughts on the market
- (24:51 – 29:22) Being thoughtful of where you’re at
- (29:22 – 34:42) Future outlook
- (34:42 – 35:33) Wrap-up
