Tone It Up

Tone It Up Co-Founder Reacquires Brand as Sole Owner

Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.

Tone It Up Founders Karena Dawn and Katrina Scott On Building A Fitness Empire And Why Community Is More Important Than Ever

11 years after they posted their first workout video on YouTube, Tone It Up founders Karena Dawn and Katrina Scott have built a multi-million-dollar wellness brand with a following of millions of women around the globe.