TikTok
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Apple Fitness+ Makes Its Biggest Global Push Yet
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
As Starbucks Goes All-In Protein, GLP-1 Users Face Muscle-Loss Risks
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Ulta Beauty Raises Outlook, Sees Billion-Dollar Future in Wellness
Ulta Beauty lifted its outlook after Q2 sales growth, leaning into wellness as a billion-dollar opportunity as self-care trends rise.
Fitness Emerges as Top Side Hustle in the UK Gig Economy
Nearly half of UK workers are eyeing side hustles, and new Hiscox data shows fitness trainers and instructors leads the way.
What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
Can TikTok Turn Doomscrolling Teens Into Meditators?
TikTok's new in-app meditation feature interrupts doomscrolling with a prompt to meditate for improved sleep.
Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
