A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Ulta Beauty lifted its outlook after Q2 sales growth, leaning into wellness as a billion-dollar opportunity as self-care trends rise.
Nearly half of UK workers are eyeing side hustles, and new Hiscox data shows fitness trainers and instructors leads the way.
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
TikTok's new in-app meditation feature interrupts doomscrolling with a prompt to meditate for improved sleep.
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
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