sports nutrition
Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times
The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
1440 Foods Acquires FitCrunch, Adding to Active Nutrition Portfolio
FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.
KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition
KZ Provisioning and Aramark Sports & Entertainment will expand athlete access to personalized, nutrition-focused meals for peak performance.
Keurig Dr Pepper Acquires Ghost for $1B+
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
McLaren Racing Embraces Wellness with New Performance Hub
McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.
