The Gym of the Future Is Here.
See what’s changing and where operators are investing.
LT Social, a members-only community of parties and wellness events in major U.S. cities, is Life Time's latest move to push further upscale to stand out from competitors
Virgin Active is relaunching its Mayfair site in July as the brand's first U.K. social wellness club, part of a planned rollout of more such locations.
Gen Z entrepreneur Emily Langenderfer has launched Sway, a tech-forward social wellness club in Denver that is open to franchising.
Life Time and FitVine Wine expanding the athletic country club's social wellness offerings, adding wine tastings alongside pickleball events
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