sober curious
Recess Raises $30M Amid Functional Beverage Boom, Taps Ex-Nutrabolt Exec
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
SoulCycle, The Zero Proof Partner as Sober-Curious Trend Rises
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Non-Alcoholic Beer Market To Hit $35B by 2032
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
